About Us

Hi, I’m Zoe Garcia, the founder of Blondi Comfort.

Blondi started as something really personal to me. Growing up, I was often called a “dumb blonde.” It stung—not because I believed it, but because I hated how something as small as hair color could be used to define who I was. I didn’t want to live in that box. So instead of letting it weigh me down, I decided to flip it. I wanted to prove that being blonde—or being anything people make assumptions about—doesn’t make you less. It can make you powerful.

That’s how Blondi was born. From my bedroom floor, I started researching fabrics, sketching logos, learning how to code a website, and sharing my journey online. What began as a small idea turned into a community of people who believed in the same thing: that comfort and confidence can go hand in hand.

My mission with Blondi is simple: to create the cutest version of comfort, while reminding people that they are more than any stereotype or label. Every hoodie, set, and piece of clothing is designed to feel like home—soft, effortless, and true to you.

Blondi is more than a brand to me. It’s a story of taking something negative and turning it into something beautiful. My goal is to keep building a space where you can feel confident, cozy, and fully yourself. Because at the end of the day, comfort isn’t just what you wear—it’s knowing you are enough exactly as you are.

With love,
Zoe 💛